The Illusion of Truth

If you repeat something enough times, it comes to feel good and true

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The illusory truth effect (also known as the truth effect, the illusion-of-truth effect, the reiteration effect, the validity effect, and the frequency-validity relationship) is the tendency to believe the information to be correct after repeated exposure. This phenomenon was first identified in 1977 at Villanova University.

Creator: Derek Muller Veritasium

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